Business Intelligence

A customer at the local grocery store marveled at the proprietor’s quick wit and intelligence.

"Tell me, what makes you so smart?" he asked the owner.

"I wouldn’t share my secret with just anyone," came the reply. Then, lowering his voice so the other shoppers wouldn’t hear, he continued. "But since you’re a good and faithful customer, I’ll let you in on it. Fish heads. You eat enough of them, you’ll be positively brilliant."

"You sell them here?" the customer asked.

"Only $4 apiece," said the grocer.

The customer quickly bought three. A week later, he was back in the store complaining that the fish heads were disgusting and he wasn’t any smarter.

"You didn’t eat enough," replied the store owner, and the customer went home with 20 more fish heads. Two weeks later, he was back and this time he was really angry.

"Hey," he said, "You’re selling me fish heads for $4 apiece when I just found out I can buy the whole fish for $2.
You’re ripping me off!"

"You see?" replied the grocer.
"You’re smarter already."